#APEChottie Dominated Manila’s Multimedia Platforms Between Justin of Canada and Enrique of Mexico

By: Jalenn Turre, Marketing, Business & Social Media Strategist

On a lighter weight of economic discussions among leaders during the APEC 2015 in Manila, the people have different perspectives.

Every international event, there are instances that grab the attention of the world and the local host country. During the 2015 APEC Summit of Leaders of the 21 country members and over 10,000 delegates from APEC Region and non-member countries, the Philippines’ media have been broadcasting about the handsome leaders of Canada and Mexico. The anticipation was building among citizens particularly online as the APEC Leaders began arriving at the Philippine soil.

On one highlight of the Philippines as a host, the people created a hastag #APEChottie which linked to Canada’s Prime Minister Justin Trudeau and Mexican President Enrique Peña Nieto,  Multimedia platforms from newspapers, international digital sites, television stations and radios were all talking about #APEChottie.

@_2015APEChottie

@_2015APEChottie1

@_2015APEChottie2

The two men aren’t butting heads over, say, economic or environmental concerns, but are unwitting (and, one might imagine, unwilling) competitors in a battle to determine which of the North American pair is, in fact, the “APEC hottie.”

Trudeaumania 2.0 appears alive and well in the Philippines, where Trudeau has earned the moniker “Canadian bae,” and is currently polling 4% ahead of Nieto in a Buzzfeed poll set up to determine which of the two men is the most physically attractive. (source: nationalpost.com)

A Twitter poll with the hashtag #APEChottie, one of the most trending on social media, pitted new Canadian Prime Minister Justin Trudeau against Mexican President Enrique Pena Nieto for the most good-looking leader at the Asia-Pacific Economic Cooperation (APEC) summit. (source: reuters.com)

At the news conference just before Trudeau was mobbed, he was asked about the recent celebrity-like attention he was encountering.

“I’m pleased Canada is getting a little more attention because it gives us an opportunity to highlight issues that are important to us.”

The hashtag went viral yesterday due to what Agence France Presse reported as the “dashing good looks” of the two leaders. (source: Mexiconewsdaily)

Prompted by the arrival of Mexican President Enrique Peña Nieto and Prime Minister of Canada Justin Trudeau in the Philippines for the Asia-Pacific Economic Cooperation (APEC) summit, local netizens came up with a social media poll to compare the “hotness” rivalry between of the Canadian Bae and The Mexican Papi. (source: Funniest Reaction, PhilStar.com)

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